Jill Quick Jill Quick

The Coloring in Department

Jill Quick has been working in digital marketing since 2003 and is the Co-Founder of The Coloring in Department. A professional digital marketing trainer who has taught thousands of people, across hundreds of companies, ranging from startup founders, SMEs to Fortune 500 Brands.

Talk title: More than words can say: Using GA to show value in content and PR

Imagine a typical customer journey on your website. Someone checks out your blog, watches a video, downloads some content, watches a webinar. You are a happy content machine.

Traffic to the site looks good. Perhaps people found your various (and fabulous) content formats via good old search? Perhaps on clever ads, maybe some newsletters? Or whatever else you can use to communicate and distribute content with your audience. You do you.

Question for you, one that you may hear.

What was the impact on your bottom line?

Did your content and PR efforts drive the conversions that keep you in a job?

This talk will show you how to report on content across the customer journey, as well as making sure the content you are creating gets the credit that’s deserved.

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