The old "build it and they will come" adage has, unfortunately, never rung particularly true when it comes to content. Many great content pieces and campaigns often fail. not because they are not good ideas. but because they don't have a fully formed content distribution strategy behind them. In this session, Laura will run through tactics for distributing content across a range of channels, not just limited to the often talked about link acquisition strategies.
“Community is much more than belonging to something; it’s about doing something together that makes belonging happen”