Liam Wade is the Head of Paid Media at Impression. He leads a team of 15 paid media experts, running industry-leading campaigns across paid search, shopping, display and social channels. Liam takes an innovative approach to paid media management using a combination of automated and “human” techniques. He is an energetic, fast-paced international speaker, having been featured at HeroConf, SMX and AdWorld Experience. In his spare time, Liam is a theoretical ferroequinologist and frequent podcast guest.