Meet our curators

The Upload:Search programme will feature five content streams, curated by renowned industry influencers. So, let’s meet the curators…

 

Dan Barker – Data & Analytics Stream

I work with website owners to help improve their results. Usually the broadest objectives behind my work are to ‘make more money’ or ‘reduce costs’ for companies, but they can cover any other business goal.

I have a background of more than 10 years working with companies to improve their results through the web. Alongside that, I have a first class degree in Software Engineering, a post-grad certificate in Digital Marketing (top of class) and scored 88% in my last Google Advertising exam.

Today I work either direct with clients or through a couple of great agencies.

Projects can be at a strategic or tactical level. They usually (but not always) involve one or more of the following:

Specialties: Analytics, Search (SEO/PPC), Email, Conversion, Affiliates, Usability, Content, eCommerce, Social Media, Design, Development, Customer Acquisition & Retention.

Laura Crimmons – Content Stream

Laura is Senior Digital Manager at international media group Ringier AG. Her experience spans clients from start-ups to global companies and across a range of industries and territories.

She is a regular trainer and speaker at industry events such as INBOUND, SMX Munich, PRmoment, UnGagged Vegas, Turing Fest, Learn Inbound and BrightonSEO. She is also a judge at various awards including EU Content Awards, UK Search Awards, UK Content Awards and MENA Search Awards.

Kevin Gibbons – SEO Stream

Kevin is CEO at Re:signal – an award-winning SEO and content marketing agency for brands anticipating the future.

Kevin has presented at a large number of conferences around the world, writes frequently online and has worked with well-known brands including Expedia, Deloitte, Pottery Barn and more and was named 2018 search personality at UK Search Awards.

Sam Noble – Paid Media Stream

Samantha Noble is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.

Laura Thomas – Social Stream

Over the last decade, Laura’s worked in various roles across PR, digital and advertising, including running her own business focusing on consultancy for two years, and has delivered social training for companies including Econsultancy and the Chartered Institute of Marketing.

In the last five years, Laura’s progressed through various roles at MediaCom North including Head of Display & Head of Digital Media Strategy and within those roles has developed multi-award winning campaigns for clients like New Balance and Missguided.

Laura now holds a dual role as an Investment Director responsible for Media Innovation and Social at MediaCom North. In Social, Laura is responsible for leading the paid social product and team across the group – ensuring growth and best practice. In Innovation, Laura works with media owners to give clients across the group access to the most innovative and exciting ways to activate media, enabling them to engage with their audiences on a deeper level and build greater emotional connections.

Having worked in social media for different types of businesses, Laura is a passionate believer in the power of using social media to drive meaningful business outcomes and behavioural change.

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