AJ Wilcox AJ Wilcox


AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He’s an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Talk title: LinkedIn Ads: The B2B Marketer's Secret Weapon

LinkedIn Ads feature the best B2B targeting, at near-infinite scale, on the planet, but they're unapologetically expensive which means that they're high risk, and any mistake becomes an expensive one. I'll show marketers how to approach the platform at the lowest risk and at maximum efficiency.

Attendees will have a clear understanding of:
1. Who should and shouldn't advertise on LinkedIn
2. Which ad formats and targeting to use when just getting started
3. Retargeting strategies for nurturing LinkedIn's hyper-qualified traffic

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A percentage of all profits will be donated to the COVID-19 Solidarity Response fund to help the World Health Organisation fight COVID-19.

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