Liam Wade Liam Wade

Head of Paid Media

Liam Wade is the Head of Paid Media at Impression. He leads a team of 15 paid media experts, running industry-leading campaigns across paid search, shopping, display and social channels. Liam takes an innovative approach to paid media management using a combination of automated and “human” techniques. He is an energetic, fast-paced international speaker, having been featured at HeroConf, SMX and AdWorld Experience. In his spare time, Liam is a theoretical ferroequinologist and frequent podcast guest.

Talk title: Shopping Ads: Maintaining a Competitive Advantage in 2020 and Beyond

There’s a lot changing within Google Shopping, and it’s becoming harder than ever to gain a competitive advantage. With the rise in adoption of Smart Shopping, if everyone is using it, which advertiser is going to come out on top?

As an agency, our current best-practices are rarely seen in the accounts we audit, which gives us the confidence that we’ll be able to take up a strong position within the market.

I’ll take you through these approaches, from the quick wins and tried-and-tested techniques, right down to the more experimental approaches that have been delivering incredible results in the past 3 months.

You will leave the session with:

<ul><li>Actionable techniques you can apply to your shopping campaigns and product feeds today</li>
<li>Real-life examples of how we’ve used these strategies to gain a competitive advantage for our clients</li>
<li>An overview of the key changes to shopping campaigns over the past year, and which ones require your attention now</li></ul>

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