Purna Virji Purna Virji

Senior Manager of Global Engagement

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.

Talk title: The digital marketer’s guide to COVID-19

As consumers continue to stay home during this pandemic, they have been leveraging search to adapt to a new way of life. Search offers one of the purest views of consumer behavior, attitudinal information, and intent. And that has never been more important than it is today, as consumer behavior is rapidly evolving in a complex and fast-moving socioeconomic environment. How can businesses adapt and reimagine their digital advertising strategies? Microsoft Advertising’s Purna Virji will share actionable advice on both immediate pivots as well as a restoration strategy.

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